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The Hague

Match Plan represents ICFG in Netherlands with an office in The Hague

Who is Match Plan?

Match Plan is an M&A advisory firm in the Netherlands. Match Plan has advised entrepreneurs / shareholders / board of directors in medium sized and family owned companies for more than 25 years.

As an independent consultancy firm, Match Plan advises entrepreneurs on the acquisition and sale of companies. Match Plan also provides valuation services and debt advisory services to their clients.

What is the purpose of Match Plan?

The advisors of Match Plan take the entire acquisition or sale process of a company off their hands and have their own specialist for every part of the process. This in order to offer a fully integrated, efficient and optimized service.

Match Plan focusses on companies with a headquarter in the Netherlands and an expected transaction value in excess of € 1 million. The transactions of Match Plan are both national as international.

Strong personal and business involvement forms the basis of Match Plan services and contributes significantly to the successful completion of assignments.  In addition to quality and expertise, culture and trust are also important factors to a successful process.

What services does Match Plan provide?

  • Mergers & Acquisitions: The sale of a business or acquisition of a company is a complex process that involves many different areas of expertise. In addition to finding the right buyers and various operational agreements, the process requires to deal with: valuations, legal matters, negotiations, financing, tax aspects, due diligence, and much more. The team of specialists of Match Plan cover all these aspects.
  • Company valuation: The valuation specialists of Match Plan are among the best specialists in the Netherlands. Of the approximately 300 graduated Register Valuators, five are members of the Match Plan team.
  • Debt Advisory : Match Plan provides debt advisory and assists companies and investors to arrange financing to grow or acquire companies.
  • Additional services such as: Management buy-in (MBI), Mergers, Management buy-out (MBO), Family business transfer and Strategic advice.

Has Match Plan special industrial areas of excellence?

In order to provide with proper guidance during an acquisition or sale, it is important that an acquisition advisor knows the market. Match Plan focuses on a number of specific industries. For example, beyond the abundance of experience within several branches, Match Plan has appointed a branch specialist within the team who continuously follows developments within the market.

Match Plan has a clear edge on the 7 following areas :

What are the landmark transactions Match Plan has been involved in?

  1. Happy Horizon Group – buy-and-build

Match Plan has been actively involved with the buy-and-build strategy of digital marketing agency Happy Horizon Group.

In 2012 the Happy Horizon Group consisted of 35 employees. As of then the company has grown both organically as through multiple acquisitions to a group of more than 200 employees. Match Plan was involved and advised the group on ten successful acquisitions:

  • Yellow-Online (2015);
  • Juice (2016)
  • Robert en Rademaker (2016)
  • Invest Online (2018)
  • Een Media Groep (10% belang, 2019)
  • DigiMonks (2019)
  • LEQUAL (2019)
  • WINNRS (2020)
  • Nochii (2021)
  • WWAV (2021)

In 2020 Match Plan advised the Happy Horizon Group on the pre-exit and sale to MG Partners. Ever since and with the support of the investor the group has grown further and currently consists out of 500 digital talents.

  • Klantenvertellen.nl & Kiyoh.nl

In 2014 Match Plan advised the shareholders of the online review platforms Klantenvertellen.nl and Kiyoh.nl on the sale to Youvia (formerly known as DTG).

DTG offers online marketing services for entrepreneurs. It is owned by European Directories, also known as EDSA, a company that provides local commercial search for consumers and lead generation to advertisers through a variety of products in online, mobile, voice and print. EDSA is one of the portfolio companies of Triton.
After the acquisition in 2014 both review platforms grew considerably and became the Dutch market leaders in the field of online reviews. In 2020 Match Plan was given the sell-side mandate to carve out and sell the review activities of Youvia.

This resulted in the sale of Klantenvertellen.nl and Kiyoh.nl to eKomi in 2021. eKomi is one of Europe’s largest independent providers of transaction-based customer reviews and product reviews. The acquisition will provide customers with the opportunity to add even more value to their proposition and help support the company’s international growth ambitions.

What is the operating team of Match Plan?

The team of Match Plan consists of more than 15 people which cover comprehensively all the steps of a succesful M&A process.

The partners

  • Drs. Erik Smidt RV
  • Drs Hans Van de Pas RV
  • Drs Richard Peeters RV
  • Rens Knevels MSc RV
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Match Plan
Nassau Ouwerkerkstraat 3
2596 CC DEN HAAG
Netherlands
Phone: +31 70 324 41 03