Deal Type Mergers & Acquisitions
Buyer InnoHealth Holding B.V
Transaction Description

Description is the largest online platform focused on physiotherapy in the Netherlands with a very large reach of 7 million visitors per year. Hierhebikpijn has developed a unique interactive self-check.

By answering a series of questions and performing tests, complaints are compared to the most common physiotherapy disorders. Based on this, an indication and more information about the possible condition follows. The algorithm behind the online self-test is unique and has been perfected over the years by a team of highly trained physiotherapists. Currently, it is one of the most accurate self-checks for physical therapy symptoms and injuries in the world. Customers of the company include physiotherapy practices, advertisers, visitors, patients and healthcare institutions.

The company is facing the phase of further growth and expansion. The owner of, Ties Kox noticed that more expertise was needed. With the addition of two new shareholders with experience in the healthcare sector, the platform is ready for the next step of development and growth.

Match Plan has assisted all shareholders during the entire sales process. The focus was on assessing the indicative bids on the basis of a high level valuation. After which Match Plan has accompanied the shareholders during the negotiations, the recording in a letter of intent, the due diligence process and the recording of the agreed arrangements in the final contract documentation. From Match Plan, Rens Knevels sat on the deal team.

Industry Sector
ICFG Office

ICFG Netherlands advised on the sale of their company to InnoHealth Holding B.V

Transaction Details

ICFG Netherlands is very pleased to have been able to guide healthcare platform through an external sales process. A beautiful new partnership has been created in which seller Ties Kox remains active in the company and investors and entrepreneurs Mark van den Berg and Rolf Mannaerts have both taken over a share percentage.