Seller Happy Horizon
Target Happy Horizon
Deal Type Mergers & Acquisitions
Buyer MG Partners
Transaction Description

As of 2012 the Happy Horizon Group has grown considerably, both organically and through several acquisitions. Since then Happy has grown from an agency with 35 employees to a group of 12 companies with offices in Amsterdam, Apeldoorn, Eindhoven, Nistelrode and Berlin (Germany) with a total of approximately 220 employees. Match Plan has been able to assist Happy Horizon with all their acquisitions.

Including the acquisitions of:
Yellow-Online (2015);
Juice (2016)
Robert and Rademaker (2016)
Invest Online (2018)
A Media Group (10% stake, 2019)
DigiMonks (2019)
LEQUAL (2019)
WINNRS (2020)
Nochii (2021)
WWAV (2021)

Industry Sector
ICFG Office

ICFG Netherlands advised Happy Horizon on the sale of their company to MG Partners

Happy Horizon to MG Partners

Transaction Details

The Happy Horizon Group is a group of marketing agencies that ICFG Netherlands advised on various acquisitions.