Transactions

Mark Rooza commented: “The commission only model was working well, but CFP wanted to vertically integrate into manufacturing to increase the variety of the supply chain and widen the distribution channel. CFP had gained significant first hand knowledge of what our customers wished to buy, and more importantly, the prices buyers were prepared to pay. This placed us a very strong position to assess the qualities our own bakery would need to have, and the search for suitable bakery facilities began!”