ProNoïa, major franchise partner of the KFC brand in France, is financed to the tune of €85 million to accelerate its development

ProNoïa, whose head office is located in Pau (64), has, at the end of January 2023, 26 KFC restaurants in the South-West, Ile-de-France and Centre-East region, a number that has been growing strongly for 2 years, with the opening of about fifteen restaurants since mid-2021.

The growth of the KFC brand and the ProNoïa group is accompanied by the development of an ambitious CSR approach, focused in particular on reducing the carbon footprint in compliance with the Paris agreements, animal welfare with the signing of the European Chicken Commitment, eco-design of packaging, improving the nutritional qualities of recipes and employee well-being at work.

This new phase of ProNoïa’s expansion represents a target of opening more than 33 restaurants by 2025.
The financing of this operation is mainly provided by a pool of banks composed of Crédit Lyonnais, coordinator and co-arranger, La Banque Postale and Crédit Agricole Aquitaine, co-arrangers, and Crédit Agricole Pyrénées Gascogne and BNP Paribas as participants.
Cerea Partners, a leading player in financing in the agri-food value chain, is providing €15 million in the form of mezzanine financing.

Pierre Tritz, CEO de ProNoïa : ProNoïa was able to surround itself with the best advisors, the best financing players, to finance an ambitious development plan and contribute to the influence of the KFC brand in France.  Beyond the purely financial aspect, we have managed to share values and a project that aspires to take our share of societal and environmental commitments that characterize sustainable growth.

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