ICFG Spain advises Best 11 Group on the acquisition of Digital Embassy

Digital Embassy consolidates its position in the ecosystem of influencers and brands after the integration operation in BEST 11 Group. This holding company, which includes the sports representation agencies Best Of You Area Sport Team; the technology companies Olocip (Artificial Intelligence) and Lake Projects (Web 3) and Marbella Football Club, among others, extends its position in the marketing and digital strategy sector.

The company founded in 2017 by Azahara Ramos is currently a benchmark in connecting commercial brands with their target audience and in the commitment to professional influencer profiles that identify with the values of the companies.

Pioneers in creating exclusive experiences for influencers such as “BrandVillage” and “BrandMountain”, Digital Embassy also organises specialised showexperiences for each brand.

For BEST 11 Group, it is an honour to count on the experience of Digital Embassy and its entire team of professionals in a future that is now a common and global challenge.

“The entry of BEST 11 Group is another step forward and a challenge to continue growing in the digital world and to continue professionalising the Influencer and celebrity marketing sector. This alliance will strengthen our value proposition for brands”, explains the CEO of Digital Embassy.

“The sponsorship landscape is evolving rapidly and Digital Embassy is now an essential player in the growth of BEST 11 Group in the relationship between major commercial brands, athletes and social networks”, concludes Esteban Granero, founding partner of Best 11 Group.

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