ICFG Netherland helped family-owned Stegman sell majority stake to investor AVerest Capital
AVerest Capital is acquiring a majority stake in Stegman. Stegman is a platform specialized in rewarding employees through gifts.
Based in Schagen, Stegman has been providing gift packages for many companies, institutions and foundations for almost 30 years and through the online choice concept “Personal Note” for 14 years. With the entry of AVerest Capital as investor, Stegman will continue to accelerate the development of its distribution channels and tap into adjacent and new markets.
Stegman was founded almost 30 years ago by Eveline Bakker’s mother, Irene Stegman. The company started out as a traditional Christmas hamper supplier for company employees. Eveline Bakker started building the company early on with her mother and eventually took over Stegman with her husband Jerry Bakker. Together with the Stegman team, they have built a strong platform that is distinctive and flexible. By responding early to digitalization, they were one of the first in the Netherlands with an online choice concept, www.persoonlijkenoot.nl. Through their expertise in gifting and this platform, the emphasis is increasingly shifting towards rewarding employees throughout the year. Through this strategic approach, Stegman has acquired wonderful clients and a strong foundation has been laid for the future. In the coming years there will be an even greater focus on online positioning and tapping into adjacent and new markets. The growth will be achieved both organically and through a Buy and Build strategy.
Albert Koops, managing partner AVerest Capital comments: “Stegman has built a strong reputation with its customers. This is reflected in the loyalty and return of customers. It is up to us as a committed investor, together with Jerry and Eveline and the Stegman team, to maintain this position and to further expand the company.”
Stegman has a unique positioning with its online platform, customization of products and customers. In terms of adjacent markets, collecting and marketing, there are still many opportunities for growth. Vincent Pieterson, managing partner AVerest Capital: “Over the past period we have gotten to know the company, the entrepreneurs and the market very well. From AVerest and our experience in online growth and tapping into new markets, we see many opportunities to support Stegman in its growth ambitions.”
Eveline Bakker, managing director and co-founder of Stegman: “Almost 30 years ago I started building Stegman together with my mother. I am very proud of the company that now stands and am confident that together with our team and the team of AVerest we are taking the right step in the further growth and professionalization of this beautiful company.” Jerry Bakker, managing director Stegman adds: “we have made some very good choices with Stegman by responding early to new developments. I look forward to actively building the further growth and development of Stegman with the help of AVerest.”