ICFG Germany advised Wurzel Medien GmbH in their acquisition by P2 MedienInvest Holding GmbH

ICFG member in Germany, Wintergerst Societät für Unternehmer-Beratung, accompanied the sale of Wurzel Medien GmbH to P2 MedienInvest Holding GmbH in an advisory capacity. This is already the second company of Wurzel Mediengruppe for which Wintergerst, acting under engagement from the insolvency administrator, Dr. Dietmar Haffa from Schultze & Braun, has found an investor.

P2 MedienInvest Holding GmbH will take over the operations of Wurzel Medien GmbH effective 11 January 2021 in the course of an asset deal. The operations of the provider of digital solutions, which has locations in Esslingen and Düsseldorf, will be continued under the newly founded entity, Wurzel Digital GmbH. 22 of the 31 employees have been taken on by the new entity. 

P2 MedienInvest intends to actively shape the consolidation process that is underway in the printing industry. Many companies in the graphic design and printing industry are no longer viable on their own or are facing succession issues. Peter Dankesreiter and Peter Sommer, the two managing shareholders of P2 MedienInvest in Stuttgart, have been active players in the printing industry for decades and have proven many times that they have a feeling for new profitable fields of business.
Peter Dankesreiter and Peter Sommer from P2 MedienInvest commented;

“Our approach is to reorganize the capacities of the printing industry by combining it into specialist units. We will apply this approach to Wurzel Media to bring it back into the black”.

Dietmar Haffa from Schultze & Braun commented;

“I am happy that we have secured the long-term future of another entity of Wurzel Mediengruppe. All involved worked closely, rapidly and constructively together to allow the takeover to be conducted so shortly after insolvency proceedings were applied for.”

Jörg Mayer who managed the project at Wintergerst Societät für Unternehmer-Beratun added;

“The negotiations with the investor proceeded swiftly and purposefully. I am very optimistic that Wurzel Medien will be successful under the new constellation. We are currently in promising negotiations for other entities in the Wurzel Group.”

Volker Wintergerst, founder and president of Wintergerst Societät für Unternehmer-Beratung commented;

“Our industry expertise and familiarity with the specific needs of family-owned companies facilitated our investor search. As a result, we were able to find a suitable buyer via our extensive network.”
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