Select Transactions:
ICFG Netherlands assists Magema in the sale to Rubix Benelux
ICFG The Netherlands advised on this deal in July 2021
ICFG Netherlands assists Magema in the sale to Rubix Benelux
Target Company Name Magema
Deal Types
  • Mergers & Acquisitions
Target Country Holland
Buyer Name / MBO Team / MBI Team Rubix Benelux
Buyer Country Holland
Transaction Description

Match Plan assists Magema with the sale to Rubix Benelux.
The technical ompany Magema B.V. becomes part of Rubix Benelux. The sale, supervised by Match Plan's acquisition specialists, offers Rubix opportunities to further develop its capabilities to serve key account customers in the Benelux.

Description Magema
Founded in 1982, Magema distributes a variety of general maintenance products and has a wide range of value-added services including custom foam inlays, torque calibration, laser marking, custom mobile workshops and e-procurement solutions.

The company has an impressive track record and a number of long-standing key account clients across the region. Magema, headquartered in Ter Aar, has 45 employees and generated a turnover of more than €30 million in 2020.

Reason for sale
Ruud van Eldik has been running the company since he founded it almost 40 years ago and is taking the opportunity to retire with his wife Kitty van Eldik. His three sons will continue their roles on the management team. Patrick van Eldik, his eldest son, will be appointed business unit manager and will report to Key Account Director Anton van der Lubbe.

Commenting on the acquisition, Paul van der Rest, CEO Rubix Benelux & Nordics said: “This strategic acquisition will develop our capabilities to serve key account customers in the Benelux. Magema has an excellent reputation and I am confident that the company will be a great addition to our group.”

Ruud van Eldik added: “Our long-standing customer relationships will benefit immensely from the strategic strength Rubix brings to Magema. I am delighted to leave the Magema organization and customers in safe hands with the combination of my sons and Rubix.”

Role of Match Plan
Match Plan guided Magema through the entire process. Hans van de Pas and Hans Kool were on the deal team from Match Plan.

Industry Sectors
  • Industrial Manufacturing
ICFG Office The Hague, Holland
ICFG Advisory ICFG The Netherlands advised on this deal in July 2021

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