ICFG Netherlands advises Magema B.V. on their sale to Rubix Benelux

ICFG member based in The Netherlands, Match Plan, has successfully advised specialist Dutch technical firm, Magema B.V. (“Magema”), on their sale to leading industrial distributor, Rubix Benelux.

Founded in 1982, Magema distributes general maintenance products including tools, consumables, machines and personal protective equipment, as well as warehouse fittings, from renowned brands to key accounts in the Benelux market.

In addition, the business provides a wide range of value-added services including bespoke foam inlays, torque calibration, laser marking, customised mobile workshops and e-procurement solutions.

Magema has an impressive track record and a number of long-standing key account clients across the region. Headquartered in Ter Aar in the Netherlands, Magema has 45 employees and generated a turnover of more than €30 million in 2020.

ICFG member Match Plan advised on the sale, which now offers Rubix the opportunity to further develop its capabilities to serve key account customers in the Benelux market.

Founder Ruud van Eldik established Magema nearly 40 years ago and following the sale, his three sons will continue their roles on the management team. Patrick van Eldik will be appointed business unit manager and will report to Key Account Director Anton van der Lubbe.

Paul van der Rest, CEO Rubix Benelux & Nordics commented:

This strategic acquisition will develop our capabilities to serve key account customers in the Benelux. Magema has an excellent reputation and I am confident that the company will be a great addition to our group.”

Ruud van Eldik commented:

Our long-standing customer relationships will benefit immensely from the strategic strength Rubix brings to Magema. I am delighted to leave the Magema organization and customers in safe hands

Led by Hans van de Pas and Hans Kool, ICFG The Netherlands guided and advised Magema through the entire disposal process. 


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